Evolved, Super Light-Boost Lotion.
Moisturize, Radiant Translucency.
W Spot Prevention Ingredients & Proprietary Firmness-Moisturizing Ingredients
※W Spot Prevention: 2 brightening active ingredients (m-Tranexamic Acid, 4MSK) Suppresses melanin production to prevent spots & freckles.
ELIXIR Brightening Lotion ELIXIR Brightening Emulsion
(Quasi-drug)
- *1 "Lotion 41 awards" + "Emulsion 39 awards" + "Lotion & Emulsion Line 1 award"
- ※Cumulative awards from products launched since 2016 (as of Dec 2025)
Elements for Ideal Skin
![[Translucency] Spot Prevention, Firmness, Moisture](/elixir/promotion/brightening-lotion-emulsion/img/img_element_01.webp)
※Translucency: Skin impression filled with moisture
Toward skin with radiant translucency
ELIXIR's 20 years of optical research revealed that the more light reflected inside the skin, the greater the translucency. Finally, the 2 key elements of light reflection were identified. They are...
Technology that addresses spot prevention and firmness care simultaneously
W Spot Prevention ingredients and proprietary firmness-moisturizing ingredient "Collagenesis®" formulated.
Spot Prevention
W Spot Prevention Ingredients
Suppresses melanin production to prevent spots & freckles. 2 medicated brightening active ingredients.
m-Tranexamic Acid*
*Tranexamic Acid
Brightening Active Ingredient
4MSK*
*Potassium 4-Methoxysalicylate
Shiseido-developed Brightening IngredientFirmness Care
Proprietary Firmness-Moisturizing Ingredient "Collagenesis®"*
Carefully selected and developed from approximately 140,000 combinations.
*Peony Extract, Rose Extract, Hydroxyproline, Bupleurum Root Extract, Glycerin (Firmness Moisturizing)
Other Ingredients
Carefully selected beauty ingredients for radiant translucent skin.
Collagen GL*
Moisturizing Ingredient
*Water-soluble Collagen, Glycerin (Moisturizing)
Deep Moist-In CP*
Moisturizing Ingredient
*Melilot Extract, Glycerin (Moisturizing)
Learn about the product with Kichise-san
Super Light-Boost QUIZ Answer in 5 seconds, Kichise-san!
#1 Super Light-Boost
Reviews
Highly rated by pre-launch monitors
※In-house survey: Feb 21-27, 2025 Among 100 users of ELIXIR Brightening Lotion Rich Moisture type, percentage who answered "Agree" or "Somewhat agree" after single use (4-point scale)
With every application, a moving drop
Smooth absorption, carefully crafted penetration* formula. After application, the non-sticky smooth skin feel is the "sign of absorption".
*To the stratum corneum
Choose your texture based on skin type and preference
Same effectiveness and moisturizing power.
Dewy Moisture Type
Fresh and dewy moisture
The moment it touches your skin, it spreads with fresh lightness, quickly absorbs*. A refreshingly dewy feel.
- ✓Prefer a fresh, light texture
- ✓Want quick absorption into skin
- ✓Prefer a moisturized yet non-sticky skin feel after application
Rich Moisture Type
Rich and deeply moisturizing
The moment it touches your skin, it smoothly blends while absorbing*. A richly moisturized feel.
- ✓Prefer a smooth, rich texture
- ✓Want smooth blending into skin
- ✓Prefer a deeply moisturized, bouncy skin feel after application
*To the stratum corneum
How to Use
Skincare Steps
Synergy Steps to Boost Aging Care
ELIXIR's Morning & Evening Synergy Steps
※Aging care: Moisture care appropriate for your age
Fragrance
A relaxing and pleasant aqua-floral fragrance.
Sustainability
Reduction
By using refill containers, CO₂ emissions are reduced by approximately 85%.
※Comparison of CO₂ emissions per unit between refill and original containers.
or more
Lotion and emulsion bottles use 72% or more recycled resin.
Renewable Energy
Produced in environmentally considerate factories. (Using 100% renewable energy)
ELIXIR Club Campaign
Limited time: 2/21-3/16
Brightening & Aging Care Lotion & Emulsion purchase
+300 Miles Gift Campaign Now Running!