
Shiseido's long years of aging research. What are the latest findings?
- INDEX
- Collagen: Essential for Firmness
- Internal Scattered Light: Key to Radiance
- Pure Retinol: Improving Wrinkles
- Sagging Factors Revealed
Collagen: Essential for Firmness
Beyond the ultimate pursuit of skin's own collagen production.

WHAT'S & WHY Collagen

The key to beautiful skin: "Collagen Lifecycle"
Internal Scattered Light: Key to Radiance
New findings from proprietary optical research. Skin radiance enters a new dimension.

What is "Internal Scattered Light"?

Thorough analysis of "Internal Scattered Light" with world-first* optical analysis system!
- * World's first technology to separate, measure, and visually analyze all light from skin in detail. Clarivate research (September 2022)

New facts about "Internal Scattered Light"
Pure Retinol: Improving Wrinkles
The only approved wrinkle-improving active ingredient among retinoids in Japan. Years of research change skin impression.

What causes wrinkles?

How Pure Retinol works

Technology to protect Pure Retinol's effects, cultivated through years of research
Sagging Factors Revealed
Revealing sagging factors and guiding improvement. A new phase with the latest technology.

Revealing complex sagging factors

Sagging Factors 1 & 2
"Fibroblasts and Dermal Infrastructure"

Sagging Factors 3 & 4
"Arrector Pili Muscles & Facial Muscles"