Wrinkle Cream Behind the Scenes
#1 "In the morning too?"
#2 "Just me?"
#3 "Too much laughing?"
#4 "Hehe?"
Target wrinkles, without missing.
The only pure retinol*1 in Japan that improves wrinkles
No.1 in wrinkle-improving cosmetics market for 8 consecutive years*2 Wrinkle Cream has evolved!
*1 Retinol approved as an active ingredient for wrinkle improvement in quasi-drugs *2 INTAGE SRI+ Basic Cosmetics (Skincare) Wrinkle Improvement Market Main Series Ranking May 2017 - April 2025 Estimated Sales Amount ※Cumulative series total
※Cumulative series total
ELIXIR Retino Power Wrinkle Cream
Product name: Cream ba (Quasi-drug)
※"@cosme Best Cosme Award 2024 Best Eye Care 1st Place" was awarded to the pre-renewal ELIXIR Retino Power Wrinkle Cream series
Wrinkle-improving active ingredientPure Retinol*
Targets wrinkle causes and works deeply
Learn more about Pure Retinol*Active ingredient retinol
Collagenesis®︎*
ELIXIR's proprietary ingredient selected from approximately 140,000 combinations
*Peony extract, Rose extract, Hydroxyproline, Bupleurum root extract, Glycerin (Firming moisturizer)
Improves wrinkles around eyes and mouth Also for neck, forehead, and between brows
Technology
Wrinkle-improving active ingredient Pure Retinol targets wrinkle causes and works deeply.
Ingredients
Wrinkle-improving active ingredient
Pure Retinol*
The only retinol in Japan that improves wrinkles.
*Retinol approved as wrinkle-improving active ingredient in quasi-drugs
New proprietary ingredient Collagenesis®︎*
Carefully selected and developed from approximately 140,000 combinations.
*Peony extract, Rose extract, Hydroxyproline, Bupleurum root extract, Glycerin (Firming moisturizer)
Zyme Shot CP*
A complex ingredient containing 3 carefully selected plant extracts.
*Sophora extract, Thyme extract, Mangosteen bark extract, Glycerin (Moisturizer)
What is Pure Retinol*, the only one in Japan that improves wrinkles?
*Retinol approved as wrinkle-improving active ingredient in quasi-drugs
① Encapsulating in oil to block oxygen
【Formulation technology】
② Blocking light and oxygen
【Manufacturing process】
③ Continuous protection from light and oxygen
【Special container】
Decomposition of Pure Retinol* is suppressed and protected from degradation.
*Active ingredient retinol
Texture
Spreads well
Fresh & dewy
Rich adherence
Reviews
※In-house survey: November 4-11, 2024 Among 110 women aged 45-64 who used ELIXIR Retino Power Wrinkle Cream ba, percentage who answered "agree" or "somewhat agree" after use (4-point scale)
How to Use
Skincare Steps
For 1 area
(S) approx. 2 months* (L) approx. 3 months*
For 2 areas
(S) approx. 1 month* (L) approx. 1.5 months*
*Estimate based on recommended usage
How to apply by area
Take a small pearl-sized amount and blend into areas where wrinkles are a concern.
※When using in the morning, please use cosmetics with UV protection after application to protect the effects of retinol.
How to apply around eyes
How to apply around mouth
How to apply on neck
How to apply on forehead/between brows
For first-time use or sensitive skin
Morning use of Wrinkle Cream is also recommended
Pure Retinol that can be used in the morning
Wrinkle Cream refill now available
Wrinkle Cream Sustainability
Watch refill video
The "refill" does not include inner cap or cap
- The "refill" is not compatible with old products. Please purchase the new Wrinkle Cream main unit for first-time purchase.
- When attaching the "refill", the inner cap and cap of the new Wrinkle Cream main unit are required. Please do not discard them.
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Frequently Asked Questions
Wrinkle Cream Continuation Support Campaign
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Use together for more aging care experience
※Aging care: Moisturizing care suited to your age