Recommended Products
NEWS
\Best Cosmetics Award/ New "Retino Power Wrinkle Cream" wins multiple Best Cosmetics awards!
\Best Cosmetics Award/ New "High-performance aging care lotion/emulsion" wins multiple awards!
\Best Cosmetics Award/ "ELIXIR The Serum" @cosme Best Cosmetics Award 2025
Features & Campaigns
Make your skin your greatest ally.
Since 1983.
Always at the forefront of collagen research,
delivering proven skin results and comfort.
Small miracles felt on your skin become "Tsuyatama" (dewy glow)
shining beautifully on your cheeks.
To be your ally as you take a step forward.
Now and always, walking together —
this is aging care.
The beauty ELIXIR strives for: "Tsuyatama".
"Tsuyatama" is
a sign of healthy, beautiful skin
full of firmness, translucency, and moisture.
It appears as a fresh, dewy glow
high on the cheeks.
ELIXIR fills your skin with
firmness, translucency, and moisture through daily skincare,
creating a radiant "Tsuyatama" glow from within.
About ELIXIR
Brand Mission
Brand History